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Keywords: Competitive strategies
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Journal Articles
How uncertainty shapes hotel strategies: Why competitive intelligence matters
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2026) 42 (2): 21–24.
Published: 09 March 2026
... and places the articles in context. Findings Companies operating within highly uncertain environments should seek to build and strengthen competitive intelligence systems. Such developments can subsequently help identify appropriate competitive strategies for respective heterogeneous and hostile market...
Journal Articles
Optimizing buying group benefits: The impact of strategic integration, brand equity and differentiation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (3): 21–23.
Published: 25 January 2022
... and places the articles in context. Findings Small retailers are able to overcome their resource disadvantage by joining a retail buying group. Strategic integration with other group members and pursuit of a differentiation competitive strategy can enhance group brand equity and improve the benefits...
Journal Articles
Strategic alliance helps Rolls Royce fly even higher: BMW partnership boosts aerospace giant
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2004) 20 (2): 7–9.
Published: 01 February 2004
... with BMW, the German car manufacturer. The competitive strategies employed during this period have boosted a company now savoring even better fortunes than before. This alliance differed from others and was arguably something of a risky venture. Other alliances typically contained a partner from both...
