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Keywords: Competitor analysis
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (6): 28–30.
Published: 17 June 2021
... as the quality of the food. The public nature of Twitter means data about competitors can be analyzed to carve out a competitive advantage. Leaders and managers are therefore advised to create a strategy for social media-based competitor monitoring and competitor analysis, and to boost the opportunities...
