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Keywords: Comprehensiveness
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Journal Articles
Which marketing strategy for new product development?: Some factors to consider
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (9): 32–35.
Published: 06 September 2022
... and places the articles in context. Findings Firms aiming to develop and execute effective marketing strategies for new products have the option to adopt an incremental or more comprehensive approach to their examination of key market information. When determining the action to take, decision-makers...
