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Journal Articles
Strategic Direction (2004) 20 (11): 10–13.
Published: 01 December 2004
... for digital TVs, cameras and video players, the jackpot surely awaits. Growth Computer industry Online music Consumer electronics However, present and past CEOs, Steven A. Ballmer and Bill Gates, refuse all talk about crises and point to Microsoft’s performance relative to other companies. Sure...
Journal Articles
Strategic Direction (2004) 20 (10): 5–7.
Published: 01 October 2004
..., and core products and service, at the beginning and remains true to that belief in appropriate targeting today. Computer industry Leadership Morale Corporate culture Customer service Asked about the day‐to‐day command of the giant Dell Inc. empire, entrepreneur and founder Michael S. Dell...
Journal Articles
Strategic Direction (2004) 20 (9): 15–17.
Published: 01 September 2004
... awareness Brand extensions Computer industry Action research Consider, judge, believe, exercise the mind to make a decision, focus attention, and be capable of conscious thought. All good, solid, reliable words or phrases which any business organization would want in its lexicon, whether...
Journal Articles
Strategic Direction (2003) 19 (8): 28–30.
Published: 01 September 2003
... reverse logistics operations in the Asia‐Pacific region ”, International Journal of Physical Distribution and Logistics Management , Vol. 33 No. 1 , pp. 59 ‐ 74 , ISSN 0960‐0035. Reverse logistics Computer industry Xeptron Performance measurement Improvement Asia The establishment...

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