Keywords: Computer industry
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Journal Articles
Strategic Direction (2004) 20 (11): 10–13.
Published: 01 December 2004
... may have some culinary interests himself, he is at present more concerned with capitalizing on the rapidly evolving digital world. © Emerald Group Publishing Limited 2004 Growth Computer industry Online music Consumer electronics If outgoing Intel CEO Craig Barrett has his way...
Journal Articles
Strategic Direction (2004) 20 (10): 5–7.
Published: 01 October 2004
... in appropriate targeting today. Computer industry Leadership Morale Corporate culture Customer service Asked about the day‐to‐day command of the giant Dell Inc. empire, entrepreneur and founder Michael S. Dell said of his close associate Kevin B. Rollins: “This company is much stronger when...
Journal Articles
Strategic Direction (2004) 20 (9): 15–17.
Published: 01 September 2004
... No. 2 , pp. 44 ‐ 8 , ISSN 1087‐8572. Brand awareness Brand extensions Computer industry Action research Consider, judge, believe, exercise the mind to make a decision, focus attention, and be capable of conscious thought. All good, solid, reliable words or phrases which any business...
Journal Articles
Strategic Direction (2003) 19 (8): 28–30.
Published: 01 September 2003
... Reverse logistics Computer industry Xeptron Performance measurement Improvement Asia The establishment of a task force is a common response by businesses seeking to create significant organizational change. Xeptron, a US‐based computer corporation, perceived a need for this approach to improve...

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