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Keywords: Conjoint analysis
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Journal Articles
Journal:
Strategic Direction
Strategic Direction 1–3.
Published: 16 September 2026
... rights only Sustainability Conjoint analysis Consumer preference Emerging market Sustainable packaging Ask a young consumer whether packaging should be recycled and the answer is yes. Ask the same consumer to buy a skincare bottle that arrives with no sealed carton and the answer changes...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (3): 19–21.
Published: 14 March 2016
... format. © Emerald Group Publishing Limited 2016 Cluster analysis Conjoint analysis Global and local consumer culture positioning Perceived brand globalness Few would deny the global appeal of car maker Audi, who use the German slogan “Vorsprung durch Technik” along...
