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Keywords: Consumer
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Journal Articles
Supply chain security: How COVID-19 has affected supply chain resilience
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (4): 14–15.
Published: 18 February 2022
.... A flexible approach to item supplies is also important, and should reflect both consumer demand and potential supply issues. Ultimately, however, little is often possible to be done to mitigate the worst of a pandemic such as COVID-19 when it impacts all levels of a supply chain, manufacture and sales...
Journal Articles
Digital food focus: The benefits of digital marketing tools for restaurant competitive advantage
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (8): 9–10.
Published: 16 September 2021
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurs Consumer Food and beverage Digital...
Journal Articles
When admen prefer Tom to Tim: Face might fit but does the vowel sound right?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (5): 10–12.
Published: 13 April 2015
... and places the articles in context. Findings – Findings indicate that verbal congruence influences consumer perceptions of fit, regardless of visual congruence. Perceptions of spokesperson-product fit also act as mediators between visual and verbal congruence and attitude toward the advertisement...
