...Van Son Dinh; Hoang Viet Nguyen; The Ninh Nguyen Purpose This paper aims to investigate the factors which influence consumer adoption of mobile payments. It also proposes strategic initiatives including integrated marketing communications to enhance and promote consumer adoption of such a mode...

... consumers' risk. Also, when introducing a service innovation, serious consideration should be given to the price and timing of the launch. Attitudes Consumer adoption Consumer attitudes Consumer behaviour Service innovation Taiwan Automation With hundreds of millions of vehicle journeys...