... Emerald Group Publishing Limited Licensed re-use rights only Sustainability Decision making Consumer attitudes Consumer behaviour Fashion production Many people in developed countries – mothers in particular – worry about the environment and the state of the world in which their children...

...-related voucher schemes Grocery retail Vouchers Consumer behaviour “Are you collecting schools vouchers?” is a question many supermarket shoppers hear from the cashier as they pack their purchases into their bags or hold out their hand for change and the receipt. Voucher schemes to support...

... would then seem a million miles away. © Emerald Group Publishing Limited 2013 Consumer behaviour Green marketing Corporate governance Environmental welfare Green purchase intention Industrial pollution is widely blamed for many environmental problems. Awareness of such issues has...

...; “There is enough marketing information available without having to get it on your mobile phone,” while Revellers will happily receive m‐marketing providing it is of interest to them; in other words, as long as it is appropriately targeted. Consumer behaviour Mobile communication systems Mobile technology...

...D.G. Bakken Article Type: Abstracts From: Strategic Direction, Volume 29, Issue 1 Bakken D.G. Marketing Research, Summer 2012, Vol. 24 Issue: 2 Start page: 9 No of pages: 6 © Emerald Group Publishing Limited 2012 --> Consumer behaviour Customer...

... in Management from Judge Business School, University of Cambridge. Ben Barry can be contacted at: bbarry@ryerson.ca Advertising Fashion Models Consumer behaviour Advertising research China North America In 2006, personal care brand Dove launched an advertising campaign – “The campaign for real...

... Consumer behaviour During a time of economic uncertainty does the demand for luxury or high quality goods dry up? Do the well off, the rich, and even the super rich begin to tighten their belts along with everyone else? Do luxury retailers need to trade down in order to keep their products...

... consumers' risk. Also, when introducing a service innovation, serious consideration should be given to the price and timing of the launch. Attitudes Consumer adoption Consumer attitudes Consumer behaviour Service innovation Taiwan Automation With hundreds of millions of vehicle journeys...

...‐Mart. The study identifies five main goals: Brand management Market development Retailers Food products Supermarkets Ideology Ethics Quality management Sustainability Pricing Customer relations Business ethics Consumer behaviour Can an ideology that excludes certain...

... of us protest: “None of your business!” And some of us refuse to reveal that information, or start campaigns demanding that we should not have to. Consumer behaviour Consumer choice Information technology Marketing information Market segmentation New products Privacy Retailing Sales...

...M. Costa © Emerald Group Publishing Limited 2011 --> Brand management Consumer behaviour Customer information Customer surveys Customers Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Privacy Sales campaigns...

...L. Handley © Emerald Group Publishing Limited 2011 --> Consumer behaviour Customer profiling Customer requirements Customer satisfaction Customer services quality Customer surveys Customers Direct marketing Marketing models Marketing philosophy Marketing planning Marketing...

...D. Harrison © Emerald Group Publishing Limited 2011 --> Brand management Consumer behaviour Customer requirements Customer satisfaction Customers Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Strategic marketing...

...J.W. Smith © Emerald Group Publishing Limited 2011 --> Consumer behaviour Customer surveys Marketing strategy Surveys Young adults Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 9 Smith J.W. Admap, April 2011, Vol. 46 No. 4, Start...

... of consumers who made complaints via a brand's own web site were happy to receive a response within a day and 27 percent within three days. © Emerald Group Publishing Limited 2011 Advertising effectiveness Consumer behaviour Customers Fraud Information systems Social networking sites...

...L. Cooper © Emerald Group Publishing Limited 2011 --> Advertising effectiveness Brand management Consumer behaviour Internet marketing Marketing planning Social media Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 8 Cooper L. Marketing...

... behaviour Product development Product innovation Manufacturing systems Social networking sites A strong argument could be made for innovation being the most important means by which manufacturers can create competitive advantage. References Brousell , D.R. (2010), “ A new model...

...N. Clark Keywords: Consumer behaviour, Consumer goods, Customer satisfaction, Customers, Marketing strategy, United Kingdom © Emerald Group Publishing Limited 2011 --> Consumer behaviour Consumer goods Customer satisfaction Customers Marketing strategy United Kingdom...

...I.A. Fontenelle © Emerald Group Publishing Limited 2011 --> Brand awareness Consumer behaviour Consumers Social responsibility Article Type:   Abstracts From: Strategic Direction, Volume 27, Issue 4 Fontenelle I.A. Critical Perspectives on International...

...D.W. Norton © Emerald Group Publishing Limited 2011 --> Brand management Consumer behaviour Customers Design management Marketing strategy Product design Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 4 Norton D.W., Durgee J.F...