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Keywords: Consumer generated media
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Journal Articles
So why do people use Facebook and Twitter?: Uses and gratifications of social media use
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (6): 4–6.
Published: 11 May 2015
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2015 Web 2.0 Social media Consumer generated media Uses and gratification theory In 2015...
