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Keywords: Consumer research
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (10): 12–15.
Published: 20 September 2011
.... Advertising Advertising effectiveness Advertising research Consumer research Conversations Customer feedback Digital television Internet Videos Web 2.0 “I never watch commercial television. There are too many adverts and they're a distraction.” That was once the proud, if somewhat pompous...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (10): 12–14.
Published: 01 October 2005
... satisfaction Consumer research Acquisitions and mergers Quality management Product testing Competitive advantage When the UK's deputy Prime Minister John Prescott talks about the country's serious traffic congestion issues and urges people to make more use of public transport, his credibility...
