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Keywords: Consumer reviews
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Journal Articles
Success through reviews: How user generated reviews and feedback can be utilized for competitive advantage
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (12): 20–21.
Published: 07 November 2025
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Reference Hampton , S. , Matthews , A.L. and Coy , K. (2025), “ Unraveling the knot of consumer reviews: how stars and descriptions impact purchase intentions ”, Journal...
