Keywords: Consumerism
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Journal Articles

The de-influencing effect: Understanding and adapting to evolving consumer attitudes in the digital age

Journal: Strategic Direction
Strategic Direction (2025) 41 (4): 9–11.
https://doi.org/10.1108/SD-03-2025-0086
Published: 22 April 2025
... of social media de-influencing on audiences ”, Internet Research , Vol. ahead-of-print No. ahead-of-print , doi: 10.1108/INTR-04-2024-0574 . © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing Consumerism Social media Influencers...
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Journal Articles

The lingerie industry reveals some secrets: Growing market raises questions about self-image

Journal: Strategic Direction
Strategic Direction (2014) 30 (3): 19–21.
https://doi.org/10.1108/SD-02-2014-0018
Published: 04 February 2014
...), “ Uncovering Victoria's Secret: exploring women's luxury perceptions of intimate apparel and purchasing behaviour ”, Journal of Fashion Marketing and Management , Vol. 17 No. 4 , pp. 460 - 485 . Consumerism Fashion Motivation Women Luxury goods The women's undergarment market is growing...
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Journal Articles

Is CSR the kind face of capitalism?: Corporate social responsibility promoted as firms jump on the ethical bandwagon

Journal: Strategic Direction
Strategic Direction (2008) 25 (1): 10–12.
https://doi.org/10.1108/02580540910921851
Published: 26 December 2008
...? Companies make the business case for ethical initiatives ”, Financial Times , April 28 . © Emerald Group Publishing Limited 2009 Ethics Strategic alliances Corporate social responsibility Ecology Consumerism A popular Christmas song admonishes children to “Be good for goodness...
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Journal Articles

The dragon awakens: What foreign investors need to know about doing business in China

Journal: Strategic Direction
Strategic Direction (2007) 23 (3): 6–9.
https://doi.org/10.1108/02580540710730738
Published: 20 February 2007
... investors. © Emerald Group Publishing Limited 2007 International investments Consumerism Culture China For many years China was referred to as the “Sleeping Dragon” and with one‐third of the world's population and a land–mass of over nine and a half million kilometers...
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