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Journal Articles
Strategic Direction (2025) 41 (4): 9–11.
Published: 22 April 2025
... such as TikTok and YouTube to content and hashtags on Instagram and Facebook; redirecting influencer culture from one of illusionary perfection to that of conscious, sustainable decisions and thus, lifestyles. Marketing Consumerism Social media Influencers © Emerald Publishing Limited 2025...
Journal Articles
Strategic Direction (2014) 30 (3): 19–21.
Published: 04 February 2014
... suggested that knowledge of fashion clothing, a different issue than age, has an important role in consumer confidence to make decisions. Consumerism Fashion Motivation Women Luxury goods There were different perceptions of what counts as luxury as well as differences in how subjects defined...
Journal Articles
Journal Articles
Strategic Direction (2007) 23 (3): 6–9.
Published: 20 February 2007
... emissions. The discussion of these issues is beyond the scope of the current review but the problem merits consideration by both the Chinese government and Western investors. International investments Consumerism Culture China While workers are important, developing homegrown executive...

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