...Tajinder Toor Purpose – This paper aims to present a broader industry-level competitive analysis of a contact lens market. Design/methodology/approach – Porter’s Five Forces model can be used for a broader and rigorous competitive analysis of a contact lens market to determine...

...Tajinder Toor Purpose – This paper aims to build important strategic elements to penetrate deeper into the contact lens market and increase sales. Design/methodology/approach – The contact lens market is highly competitive and unattractive. Because contact lens market growth has slowed...

...Tajinder Toor Purpose – This paper aims to present the importance of market segmentation and how it can be used to strategize effectively to penetrate deeper into the contact lens market. Design/methodology/approach – Market segment is a group of consumers with common needs, priorities...