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Keywords: Contingency planning
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (4)
Published: 27 March 2007
...Anders Pehrsson Keywords: Business development, Business performance, Contingency planning, Corporate strategy, Optimization techniques © Emerald Group Publishing Limited 2007 --> Business development Business performance Contingency planning Corporate strategy Optimization...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (6): 30–32.
Published: 01 June 2005
... from a member of the audience: “What about trust?” This person's reasoning was that trust is so important that it should be considered in any study of the drivers of international marketing partnership performance, irrespective of study context. International marketing Contingency planning Trust...
