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Keywords: Corporate communications
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Journal Articles
Digital discussion: The impact of digital communications and infrastructure on corporate communications
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (10): 22–23.
Published: 05 October 2022
... working within corporate communications, there is an overwhelming understanding for the need for CommTech. There is no substantial rejection of the principle that adopting leading CommTech will improve internal stakeholder communications, and improve overall organizational efficiencies and effectiveness...
Journal Articles
Deception as strategy: How not to communicate to your customers
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (3): 7–9.
Published: 16 January 2019
... journals and “fake science”. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Marketing Corporate strategy Corporate communications...
Journal Articles
Grocers’ food for thought over CSR: Discovering if talk turns into effective action
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2017) 33 (6): 32–34.
Published: 12 June 2017
...-to-digest format. All of which turns organizations’ attention to how they get their corporate social responsibility (CSR) messages across in their corporate communications and product marketing. In the UK, the concentration of food sales in a small number of national chain retailers and pressure from...
Journal Articles
Facebook and your corporate reputation: Choosing the optimum social media strategy
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (11): 1–3.
Published: 08 November 2016
.... Secretive: Social media strategies are focused on managing negative commentary and opinions online. Supportive: Social media use is designed to support consumers through all possible touch points during any purchase process. Social marketing Facebook Corporate communications Social...
Journal Articles
Learning the PR trade: Leadership, training and communications competencies
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2016) 32 (7): 29–31.
Published: 11 July 2016
... and easy-to-digest format. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Canada Leadership Public relations Corporate communications Competencies Change in business education is effortlessly elusive. No matter how often...
Journal Articles
Twitter and corporate social responsibility: How corporations use social media
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (7): 35–37.
Published: 08 June 2015
... and businesses that interest them. © Emerald Group Publishing Limited 2015 Social media Public relations Corporate communications Twitter Relationship management Corporate social responsibility Isn’t technology marvelous? Once upon a time – a decade or so ago – companies mainly...
Journal Articles
Amazon apologizes: Crisis response defuses Kindle copyright row
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (7): 10–12.
Published: 14 June 2013
... to the earlier ones. © Emerald Group Publishing Limited 2013 Amazon.com Kindle Copyright Crisis response Corporate communications Apology Customer relations Copyright law Time moves faster on the Internet, or so it seems; you can order a product or make a booking in minutes. News travels...
Journal Articles
Are big banks engaging their stakeholders in a dialogue?: A Sophistication Index (SI) of multinational banks shows the extent of social media and Web 2.0 adoption in their corporate reporting
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (6): 7–10.
Published: 13 April 2012
... and no strategy involved in their deployment. These results are used to redefine questions for further research into the implementation of corporate dialog with bank stakeholders. Practical implications Web 2.0 technologies and social media do have a place in improving banks' corporate communications...
Journal Articles
Talking and writing our way out of a crisis: Stories can be a management tool to offer perspective and propose a way forward
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (4): 15–18.
Published: 16 March 2012
... that Shanghai, for example, is a place that many people would choose to live. Furthermore, expatriates cannot compete with the personal and business networks, guanxi, that the local managers would be able to call on. Chile China Corporate communications Crisis management Leadership Mining...
Journal Articles
E‐marketers seek higher peaks: Companies want to expand their reputations through online world
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2011) 27 (3): 12–15.
Published: 15 February 2011
... and easy‐to‐digest format. Brand management Corporate communications Customer loyalty Customer orientation Marketing Information media Businesses have to react positively to big ideas and to new technology. They must also make up for lost time should they, initially, prove a bit slow...
Journal Articles
Building better business practices at InterContinental: Using music to improve core brand positioning
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2010) 26 (10): 9–11.
Published: 21 September 2010
... Corporate communications Brands Corporate identity Organizational change Corporate strategy In January 2007 at EMI's Abbey Road Studios in North London, the spiritual home of the Beatles experience and a shrine for many a music lover's pilgrimage, the global brand team of InterContinental Hotels...
Journal Articles
Does my brand look big in this?: Dove challenges prevailing concepts of beauty
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2010) 26 (3): 23–25.
Published: 16 February 2010
... and – surprise surprise – some women even have large bottoms. Dove's product range has expanded, sales and market shares are up, and the number of market areas has increased. © Emerald Group Publishing Limited 2010 Brand management Communication management Corporate communications Sales...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (1)
Published: 05 January 2010
... not been investigated extensively either in general or specifically within the field of corporate communication. To contribute to this developing field of research by presenting the results of a study of management conversations. Design/methodology/ approach– investigates the ways in which various...
Journal Articles
Social networking and the workplace: Making the most of web 2.0 technologies
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2009) 25 (8): 20–23.
Published: 19 June 2009
... and success depends on: Social networks Corporate communications Internet It is an undeniable fact of life that people make mistakes. Some make more than others. Some mistakes are costlier than others. Just ask those companies that chose to dismiss the significance of the internet when...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (4)
Published: 20 March 2009
...B. van de Ven © Emerald Group Publishing Limited 2009 --> Brand image Brand strategy Corporate communications Corporate image Ethics Managerial strategy Marketing Social responsibility Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 4 van...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (11)
Published: 17 October 2008
... © Emerald Group Publishing Limited 2008 --> Corporate communications Environmental management Environmental politics Reports Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 11 Martin A.D. , Hadley D.J. Business Strategy...
Journal Articles
Enhancing Web 2.0 literacy: Using blogging as a management tool
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2008) 24 (11): 12–13.
Published: 17 October 2008
...”, Management Research News, Vol. 31, No. 6, pp. 448‐83, ISSN 0140‐9174. © Emerald Group Publishing Limited 2008 Internet managers corporate communications organizational culture feedback knowledge management The term “blogging” officially entered the English language when...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (7)
Published: 23 May 2008
...S. Lehmuskallio © Emerald Group Publishing Limited 2008 --> Communications Corporate communications Intranets Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 7. Lehmuskallio S. Corporate Communications: An International Journal, 2008, Vol...
Journal Articles
Significant choice and crisis decision making: MeritCare's public communication in the fen-phen case
Free
Journal:
Strategic Direction
Strategic Direction (2007) 23 (11)
Published: 23 October 2007
...R.A. Streifel © Emerald Group Publishing Limited 2007 --> Corporate communications Ethics Health and safety Public health Public relations Significant choice and crisis decision making: MeritCare’s public communication in the fen-phen case Streifel R.A. , Beebe...
Journal Articles
The cost of Google's collaboration with China: The dilemma of political censorship in online business
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2007) 23 (10): 15–17.
Published: 25 September 2007
... Publishing Limited 2007 Corporate communications Corporate strategy Corporate image Public relations Is it worth making business with China at any cost? Complying with Chinese government censorship has caused Google a great deal of reputation damage. Google's image as an innovative company...
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