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Keywords: Corporate entrepreneurship
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Journal Articles
Strategic Direction (2024) 40 (7): 1–3.
Published: 15 August 2024
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Training Intrapreneurship Corporate entrepreneurship Intrapreneurship, also known...
Journal Articles
Strategic Direction (2021) 37 (3): 29–31.
Published: 15 February 2021
... and places the articles in context. Findings Conventional corporate management techniques are becoming less effective in today’s uncertain business climate. Organizations can alternatively use corporate entrepreneurship and strategic entrepreneurship to optimize deployment of key resources...
Journal Articles
Strategic Direction (2019) 35 (9): 19–20.
Published: 26 July 2019
... Entrepreneurial orientation Corporate entrepreneurship Entrepreneurship Developing countries Entrepreneurial orientation (EO) relates to a firm’s strategic posture when it comes to decision-making practices and managerial philosophies which are entrepreneurial in nature. These are reflected in the firm’s...
Journal Articles
Journal Articles
Strategic Direction (2015) 31 (9): 32–34.
Published: 10 August 2015
... is: “a strategy or capability of venturing with entrepreneurs to access brands and marketing know-how that possess disruptive value”. © Emerald Group Publishing Limited 2015 Corporate entrepreneurship Brand managers Intrapreneurship Strategic brand venturing Brand entrepreneurs No one...
Journal Articles
Strategic Direction (2012) 29 (1): 12–15.
Published: 28 December 2012
... renewal in an existing firm; or innovative new products, services or processes. Researchers brought both areas together as “strategic corporate entrepreneurship” (SCE). This stresses the aim of fostering entrepreneurial activities within established firms as well as creating value: Corporate...

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