...Paul J. Davis; Yevgeniya Yugay Purpose The aim of this viewpoint is to highlight the importance of corporate identity. Design/methodology/approach The article lays out five key principles to shape a corporate image. Findings Corporate identity is the sum of all things...

..., nor is it a blueprint for choosing background music. It is more of an account of the interplay between arts‐based disciplines and business processes in support of a company's strategic objectives. Corporate communications Brands Corporate identity Organizational change Corporate strategy...

.... © Emerald Group Publishing Limited 2009 Corporate identity Organizational Change Photography For many years, Gillette benefited from its close association with England's first one‐day cricket competition. Eventually, however, the American company withdrew its support and a new...

... initiatives and corporate identity, who are advised to consider CSR as a participative process. Originality/value Provides a case study on how CSR can fail to translate from ideal to practice, and offers advice on steps to overcome this. © Emerald Group Publishing Limited 2009...

... managers' awareness of the importance of developing and managing their corporate identity. Practical implications Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value The briefing saves busy executives...

... hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2005 Human resource management Redundancy Change management Corporate identity References...

.... Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. Data security Corporate identity Computer crime We have all heard of personal...

... as an effective source for competitive advantage. Many of the building blocks of corporate identity are in a state of flux. They need to be adapted to the new medium of online banking. Historical legacy does not necessarily come high on the list of concerns of e‐bank users. Rather, they value online...

... attitudes Corporate culture Corporate identity Guarding the corporate reputation The idea that employees are an organization’s greatest resource is now accepted universally. All companies claim to subscribe to it, even those which treat staff in a cavalier fashion. For the majority...