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1-19 of 19
Keywords: Corporate image
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (5)
Published: 19 April 2011
... © Emerald Group Publishing Limited 2011 --> Management techniques Organizations Corporate image Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 5 Kossoff L . Financial Management (UK), November 2010, Start page: 12, No. of pages...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (4)
Published: 22 March 2011
... jointly examines in the same model the little-researched links between organizational culture and product innovation.Article type: Research paperISSN: 1460-1060Reference: 39BB776 Keywords: Corporate image, Flexible organizations, Product innovation, Spain © Emerald Group Publishing Limited 2011...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (4)
Published: 22 March 2011
...R. Lucas Australia Business ethics Communication technologies Corporate image Managers Professional ethics Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 4 Lucas R. Information Age, 2010, Start page: 44, No. of pages: 4 ©...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (8)
Published: 22 June 2010
...P. Duren © Emerald Group Publishing Limited 2010 --> Balanced scorecard Corporate image Germany Libraries Public administration Strategic management Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 8 Düren P. Library Management (UK...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (4)
Published: 20 March 2009
...B. van de Ven © Emerald Group Publishing Limited 2009 --> Brand image Brand strategy Corporate communications Corporate image Ethics Managerial strategy Marketing Social responsibility Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 4 van...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (11): 14–16.
Published: 17 October 2008
... hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. Brand image Brand management Corporate image Customer service management Employee attitudes Employee communications Employee development Employees...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 24 (1): 25–27.
Published: 28 December 2007
... the article serves as a reminder to those creating CSR policies to bear in mind the stance of a country as well as their own personal beliefs and priorities. © Emerald Group Publishing Limited 2008 Corporate social responsibility Ethics Worldwide web Corporate image Most companies have...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (10): 15–17.
Published: 25 September 2007
... Publishing Limited 2007 Corporate communications Corporate strategy Corporate image Public relations Is it worth making business with China at any cost? Complying with Chinese government censorship has caused Google a great deal of reputation damage. Google's image as an innovative company...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (8)
Published: 26 June 2007
...D. Welch © Emerald Group Publishing Limited 2007 --> Automotive industry Corporate image Corporate strategy Toyota USA Why Toyota is afraid of being number one Welch D. Business Week, 5 March, 2007, Issue no. 4024, Start page: 42, No. of pages: 5...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (5): 11–12.
Published: 01 May 2006
... Corporate image You have been shopping, you have a wonderful new outfit (which was on sale!) from a prolific store, and then you hear on the news that the company is involved with “sweatshop” practices. Do you take it back on principle? According to this article, no one does! Companies such as Wal...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (2): 9–12.
Published: 01 February 2006
... saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2006 Corporate image International business China The virtues...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (2): 25–27.
Published: 01 February 2006
... it comes act with speed, courage and dignity. © Emerald Group Publishing Limited 2006 Corporate image Disasters Business ethics Organizations, stripped bare, are collections of people joined in a common cause. They are people with all the qualities that highlight the best of people...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (8): 26–29.
Published: 01 August 2005
... analysis Corporate image We're often told that a company's most valuable asset is its workforce. Few would argue with that. But with trust in large organizations sinking ever lower, then surely a good reputation comes a pretty close second. Indeed, in the aftermath of Enron, WorldCom and other high...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (6): 21–23.
Published: 01 June 2005
... and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2005 Internet Brands Corporate image Online branding has become an important part of e‐business during the past ten years, as the Internet has become a major method of communicating business...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (3): 22–23.
Published: 01 March 2005
..., he was more cautious about how he handled job cuts. When he eliminated 18,000 members of staff he made it known that executive salaries were frozen, thus avoiding the media attack his predecessor had suffered. However, a few years on, faced with another situation that would affect corporate image...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (7): 9–11.
Published: 01 August 2003
... at the Manchester Business School, England. Social responsibility Ethics Shell Corporate image Little more than a decade ago, Shell was a by‐word for corporate mistrust. Not only had it caused public outrage with its plans to sink the Brent Spar oilrig in the Atlantic, but the energy...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (9): 19–21.
Published: 01 October 2002
... Internet Banking Corporate identity Corporate image In a current advertising campaign, a major bank has a reassuring message for its customers. The HSBC describes itself as “the world’s local bank”, presumably to establish that it has the virtues of both service to individual customers and size...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (7): 26–28.
Published: 01 August 2002
... that they will stand or fall by the quality of staff. During the last 20 years, senior managers have recognized more acutely that building and sustaining a favourable corporate reputation helps to create corporate competitive advantage. © MCB UP Limited 2002 Corporate image Competitive advantage Employee...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (2): 17–19.
Published: 01 March 2002
.... © MCB UP Limited 2002 Crisis management Corporate image British airways Ford Customer orientation British Airways has had its share of crises over the years, but when the Air France Concorde crashed just after take‐off killing all 113 passengers and crew in late 2000, BA had...
