... of strategic planners, combined with an academic insight into the advantages of using scenario planning as a management tool. Findings Firms can develop corporate level strategy and gain long-term certainty in their strategic approach by using scenario planning to strategize in a way that allows them...

...-velocity conditions (Oliver, 2012), firms are adapting their corporate-level strategy, business models, resources and capabilities at an increasingly frequent rate. This paper argues that at the core of every strategy, there now needs to be the word “adaptability”. A changing and dynamic industry...