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Keywords: Corporate recovery
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Journal Articles
What’s in a name? Complications in overcoming reputational damage during the corporate recovery process
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (3): 1–3.
Published: 14 February 2020
... reputational damage for a company still bearing the name of the corporate executive who had been the source of the scandal as well as a company that is largely intact structurally. Originality/value This article examines the corporate recovery process for Papa Johns Pizza using a four step model...
