Keywords: Corporate social responsibility
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Journal Articles
Journal Articles
Strategic Direction 1–3.
Published: 10 September 2026
... Employee well-being Corporate social responsibility Organizational purpose Most companies manage corporate social responsibility as a single portfolio. Environmental programs, community giving, customer commitments, and employee benefits sit under one banner and get reported together. New research...
Journal Articles
Strategic Direction (2026) 42 (8): 1–2.
Published: 28 August 2026
... and places the articles in context. Findings This paper identified that for hotels that lack high status or reputation engaging in corporate social responsibility activities is beneficial for their business. Originality/value The briefing saves busy executives, strategists and researchers hours...
Journal Articles
Strategic Direction (2026) 42 (6): 23–26.
Published: 06 August 2026
... and places the articles in context. Findings Firms in different sectors can use sport as a vehicle for their corporate social responsibility ( CSR ) activities. Focusing on philanthropy, sponsorship and participation helps businesses play their part in community development and the well-being of groups...
Journal Articles
Strategic Direction (2025) 41 (9): 13–15.
Published: 20 October 2025
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. CSR Stakeholder pressure Corporate social responsibility Green innovation The significantly increasing value of corporate social responsibility...
Journal Articles
Strategic Direction (2025) 41 (1): 1–2.
Published: 06 January 2025
..., most pertinent information and presenting it in a condensed and easy-to-digest format. Reference Iqbal , J. and Parray , Z.A. (2024), “ Striking the balance: unraveling the influence of organizational culture on organization citizenship behavior with corporate social responsibility...
Journal Articles
Strategic Direction (2024) 40 (10): 32–33.
Published: 12 November 2024
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility Self-transcendent values Socially responsible behavior...
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (8): 23–25.
Published: 16 October 2024
... and places the articles in context. Findings Corporate social responsibility (CSR) provides a means to strengthen a firm's competitive position. Companies are able to achieve this through imitating the CSR activities of close rivals within their industry. Visibility of the competitive interconnection...
Journal Articles
Strategic Direction (2023) 39 (11): 13–14.
Published: 20 October 2023
... and places the articles in context. Findings This paper identified the important role that corporate social responsibility can play in contributing to business, and more specifically innovation performance. Originality/value The briefing saves busy executives, strategists and researchers hours...
Journal Articles
Journal Articles
Strategic Direction (2023) 39 (3): 6–8.
Published: 20 February 2023
... and places the articles in context. Findings With a new set of institutional, normative, and mimetic pressures during the pandemic, the digitization of corporate social responsibility was a tool that enabled rapid recovery and improvement of existing business models. Originality/value The briefing...
Journal Articles
Strategic Direction (2022) 38 (10): 10–12.
Published: 19 September 2022
... Corporate social responsibility Decoupling COVID-19 In modern commerce, having an ethical business model is almost as essential as having a profitable one. Modern consumers are more likely to become loyal to a business if they feel a business is not only ethical but transparent. The investigation...
Journal Articles
Strategic Direction (2022) 38 (8): 24–26.
Published: 04 August 2022
... and prioritization of CSR practice among employees will lead to an effective CSR strategy implementation. The review is based on “Understanding the influence of business strategy in corporate social responsibility: evidence from Chinese firms in Africa” by Getele et al. (2022) and was published...
Journal Articles
Strategic Direction (2021) 37 (5): 8–10.
Published: 17 May 2021
... set of standards is provided by the United Nations Global Compact (UNGC) that first emerged in 1999. Recent figures confirm the framework has been adopted in more than 160 countries by over 14,000 organizations. Business model Corporate social responsibility Crisis Covid-19 Initial...
Journal Articles
Journal Articles
Strategic Direction (2021) 37 (1): 41–42.
Published: 03 December 2020
... Business ethics Corporate social responsibility Inequality Corporate philanthropy Pandemic COVID-19 The world had only just started to recover from the Great Recession of 2007/8, with markets finally on a sustained upwards swing, when COVID-19 hit and closed the global markets. The damage done...
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (7): 5–8.
Published: 31 May 2019
... which is backed by recent findings and surveys. Findings Corporate social responsibility (CSR) has been instrumental in creating value and growth for businesses; however, Deloitte’s recent survey (2018) indicates that the younger generation of millennials are expressing grave misgivings about...
Journal Articles
Strategic Direction (2019) 35 (1): 17–18.
Published: 21 November 2018
... on “The impact of corporate social responsibility on brand equity” by Jing Yang and Kelly Basile, published in Marketing Intelligence & Planning (2018). Reference Yang , J. and Basile , K. (2018), “ The impact of corporate social responsibility on brand equity ”, Marketing...

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