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Keywords: Corporate-level strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2019) 35 (8): 14–16.
Published: 10 July 2019
... and places the articles in context. Findings Considerable scope exists for corporate-level strategies to positively affect firm performance. Organizations need to ascertain whether major strategic change is needed, the appropriate nature of it and how often change should be implemented. Originality...
