... to the performance of a brand. This review is based on “The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement” by Madelyn Mendoza-Moreira, Beatriz Moliner-Velázquez, Gloria Berenguer-Contri and Irene Gil-Saura, published in International Journal...

...R. Barnes © Emerald Group Publishing Limited 2011 --> Brand management Cosmetics Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Retail trade Shopping Strategic marketing Supermarkets United Kingdom...

... on a range of topics founder of King of Shaves, leading entrepreneur: the are of marketing male grooming/cosmetics, and brand development and expansion.. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world's leading...

... Purpose Provides an analysis of four of the major players in the cosmetic industry, Avon, Revlon, Max Factor, and Estée Lauder. Design/methodology/approach Business analyses include SWOT, Porter's value chain and five forces, and financial study. Findings Of the four...

... Sweet smell of succession (Estee Lauder) RothD. Fortune (Switzerland), 2005, Vol. 152 No. 5, Start page: 78, No. of pages: 9 Purpose – To provide an insight into the workings of the Estee Lauder cosmetics company and the personalities of the cousins who now run it. Design...