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Keywords: Craft-based micro enterprises
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Journal Articles
Marketing strategy in entrepreneurial firms: A study of craft-based businesses in an emerging market
Journal:
Strategic Direction
Strategic Direction (2024) 40 (2): 25–27.
Published: 31 January 2024
... marketing Marketing strategy Craft-based micro enterprises The handloom and craft sector is one of the largest industries in India, employing more than ten million people and significantly contributing to the country’s exports. Nevertheless, businesses in the craft sector are less formalized and face...
