Keywords: Creativity
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Strategic Direction (2023) 39 (10): 6–7.
Published: 28 September 2023
... and places the articles in context. Findings This paper identified how creativity and resilience can be used in managerial training to improve performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most...
Journal Articles
Journal Articles
Strategic Direction (2020) 36 (8): 17–19.
Published: 09 July 2020
... and places the articles in context. Findings Artificial Intelligence (AI) is enabling companies to perform many functional tasks more efficiently. Some organizations are starting to further utilize its capabilities by combining the rationality of AI with human creativity in order to optimize development...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2018) 34 (11): 11–13.
Published: 25 September 2018
... Licensed re-use rights only Innovation Creativity Openness Strategy Business models Business modelling Organizations that successfully enter a new market do so through innovative and creative strategies that give their business models an edge over the competition. Disrupting markets...
Journal Articles
Strategic Direction (2018) 34 (1): 10–12.
Published: 08 January 2018
... and places the articles in context. Findings The pages of glossy business magazines are filled with long articles, short anecdotes, and visualizations of how Company A fosters creativity by allowing play time for employees, and how Company B has installed slides instead of stairs and offers free pizza...
Journal Articles
Strategic Direction (2017) 33 (3): 1–4.
Published: 13 March 2017
...Sarah Turnbull Purpose This paper aims to provide insight into the use of festivals as a strategy to position cities as creative hubs. Design/methodology/approach This paper has been prepared by an independent author who provides their views and personal experiences of festivals. Findings...
Journal Articles
Journal Articles
Strategic Direction (2014) 30 (10): 23–25.
Published: 02 September 2014
... education seem clear: Predominantly linear and nonlinear thinkers might not perform as well as balanced thinkers in ultimate job placements that require innovative and creative behavior. Popular notions that effective innovativeness depends upon nonlinear thinking styles that emphasize creativity...
Journal Articles
Journal Articles
Strategic Direction (2014) 30 (5): 4–6.
Published: 08 April 2014
... comments and places the articles in context. Findings – A broader approach to innovation is recommended, and firms should encourage employees at all levels to participate. Organizational structure impacts on creative output. An emphasis on collaboration has a positive effect, while hierarchical...
Journal Articles
Strategic Direction (2014) 30 (5): 31–33.
Published: 08 April 2014
... the “Greiner Curve” model to interpret the evolutionary growth of the group and strategic trajectory. The Greiner theory proposes several phases in a business’s growth, namely, growth through creativity, direction, delegation, coordination, collaboration and alliances. They say the group is currently...
Journal Articles
Strategic Direction (2013) 29 (8): 9–12.
Published: 19 July 2013
... content, L'Oreal put out a simple but highly effective advertisement. The cost was $1,000, as opposed to the $160,000 or so that might have been used if the company had gone in‐house or via a creative studio. Crowd collaborative communities are really an extension of internal brainstorming. It is less...
Journal Articles
Strategic Direction (2013) 29 (7): 13–16.
Published: 14 June 2013
... in today's highly competitive market place. Enron provides the classic, if extreme, example of a company that pursued its own goals with no regard to the shared value with its stakeholders. Co‐innovation Creativity Evolution of innovation Innovation New product development Nike Value creation...
Journal Articles
Strategic Direction (2013) 29 (6): 15–17.
Published: 17 May 2013
... and assisting workers who are parents or carers, this flexibility has its critics who cite disadvantages such as a lack of social interaction between employees and reduced creativity. Solutions include upgrading technology to facilitate online meetings and audio conferencing, and creating hubs where remote...
Journal Articles
Journal Articles
Strategic Direction (2013) 29 (3): 8–10.
Published: 08 February 2013
... in areas from design to advertising. The potential cost advantages to firms using this strategy are obvious. What participants gain from it is less evident but certainly include feelings of being valued, of self‐worth and of the satisfaction of participating in a form of creative engagement that makes...

or Create an Account

Close Modal
Close Modal