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Journal Articles
Standard Bank Pro20 Cricket: The business of sportainment
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2009) 25 (7): 17–19.
Published: 22 May 2009
... pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2009 Sports Marketing strategy Sponsorship Cricket South Africa In addition to on‐the‐field competition by athletes and coaching staff, sports teams compete “off...
