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Keywords: Crisis communications
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (3): 36–38.
Published: 04 February 2014
... before and after a PR campaign. Asking people if they are aware of your brand and whether they like it can give you a good idea of how your PR is working. © Emerald Group Publishing Limited 2014 Marketing Brand management Public relations Communications Crisis communications...
