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Keywords: Cross-promotion
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Journal Articles
Collaborative cross-promotion: How SMEs utilize social media platforms to collectively improve performance
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (3): 33–34.
Published: 01 March 2023
... and places the articles in context. Findings SMEs have created communities on Facebook in order to cross-promote, improving individual and collective visibility, and as a result, revenue and profitability. Originality/value The briefing saves busy executives, strategists and researchers hours...
