... videos. Social media applications are also used by employees to feedback on company products they have tested. Web 2.0 Social media Innovation Crowdsourcing Knowledge is undoubtedly among any firm's most critical assets. Without it, there would be little hope of succeeding with aims...

... that this is really an early example of what we now call crowdsourcing – getting ideas or creating new products and services by enlisting the help of a large body of people. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world's...