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Keywords: Cultural branding
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (9): 12–13.
Published: 27 September 2021
...), “ Bilingual brand communities? Strategies for targeting Hispanics on social media ”, Journal of Product & Brand Management , doi: 10.1108/JPBM-10-2019-2625. Netnography Social media branding strategies Hispanic marketing Cultural identity Cultural branding © Emerald Publishing Limited...
