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Keywords: Cultural difference
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Journal Articles
Tall order for the NBA in China: Understanding the steep learning curve of foreign sponsorship
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (2): 30–32.
Published: 12 February 2018
..., most pertinent information and presenting it in a condensed and easy-to-digest format. 10; It is hard to get away from the hunch that some of this disentanglement of strategies was down in some way to cultural differences, and this is an angle that the authors were keen to explore. On deeper...
