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Keywords: Customer centricity
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2019) 35 (6): 1–4.
Published: 17 April 2019
.... Social implications The paper identifies three major focus areas for strategy teams and company leadership: 1. customer centricity and strategy execution; 2. learning from survivors; and 3. rethinking capabilities and talent. Originality/value As a professor of strategic management...
