... firm provision to better meet their unique requirements. This would represent a significant opportunity to encourage co-creation. Thailand Customer experience innovation Customer experience strategy Until the relatively recent past, marketers relied on a tried and trusted formula...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Customer experience strategy Co-creation Competitive advantage Customer delight...