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Keywords: Customer knowledge-enabled innovation capability
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Journal Articles
Bridging the gap between customers and innovation: Innovation, as fuelled by consumer knowledge, can be measured
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (10): 20–22.
Published: 02 September 2014
... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2014 Consumer behavior Innovation Knowledge management Customer knowledge management Customer knowledge-enabled innovation capability The idea...
