... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Customer engagement Customer perceived value Customer-based brand equity Perceived customer value theory Firms are increasingly turning towards improving customer engagements after a prolonged period...

... The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2012 Value proposition Innovation tool Customer perceived value...