...L. Handley © Emerald Group Publishing Limited 2011 --> Consumer behaviour Customer profiling Customer requirements Customer satisfaction Customer services quality Customer surveys Customers Direct marketing Marketing models Marketing philosophy Marketing planning Marketing...

... Week magazine, which examined three main types of families through their different attitudes towards brands. Brand strategy Consumer behavior Customer profiling Customer requirements Family life Market research Young people Young people are often targeted heavily in advertising...

... who are simply wrong for the company's market specialism. Firms therefore need to check their customer portfolios regularly and consider weeding out unsuitable customers. © Emerald Group Publishing Limited 2005 Customer profiling Customer relations Profit maximization The customer...