Keywords: Customer service
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Journal Articles
Strategic Direction (2025) 41 (11): 20–22.
Published: 27 October 2025
... and places the articles in context. Findings Strong customer service can be a distinction between firms in highly competitive industries, influence customer repurchase behavior, and increase customer loyalty. In the article by 2025 ), the author builds a comprehensive analysis of the original SERVQUAL...
Journal Articles
Strategic Direction (2020) 36 (9): 19–21.
Published: 03 August 2020
... in repeat purchases. Customer service Consumer behavior Fashion retailing Omnichannels For many of those involved in business, while the mantra “the customer is king” is undoubtedly true, there are many times when they wish it was not. Take, for example, the plight of retailers trying...
Journal Articles
Journal Articles
Strategic Direction (2014) 30 (11): 28–30.
Published: 07 October 2014
.... , Kapoulas, A. and Karapiperis, C. (2014), “ Uncovering customer service experiences with Twitter: the case of airline industry ”, Management Decision , Vol. 52 No. 4 , pp. 705 - 723 . Social media Sentiment analysis Customer service History...
Journal Articles
Strategic Direction (2014) 30 (7): 31–33.
Published: 03 June 2014
...–life balance. © Emerald Group Publishing Limited 2014 Banking industry Customer service Job burnout Employee behaviour Performance levels Organizational behaviour. Hope is such a small word, but such an important one. It can be the difference between finding a way to make...
Journal Articles
Strategic Direction (2012) 28 (11)
Published: 05 October 2012
... and customer service among 735 firms. Unique elements include the placement of training within an overall high-performance HR system, customer service as an outcome, and the South African context. The benefits of training for customer service do increase significantly with firm size, with substantial benefit...
Journal Articles
Strategic Direction (2007) 23 (6)
Published: 24 April 2007
... © Emerald Group Publishing Limited 2007 --> Customer service Financial services Forecasting Internet United Kingdom Netting profits (internet financial services) Birch D.  Financial World, November 2006, Start page: 18, No. of pages: 3...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2004) 20 (10): 5–7.
Published: 01 October 2004
... in appropriate targeting today. Computer industry Leadership Morale Corporate culture Customer service Asked about the day‐to‐day command of the giant Dell Inc. empire, entrepreneur and founder Michael S. Dell said of his close associate Kevin B. Rollins: “This company is much stronger when...
Journal Articles
Strategic Direction (2004) 20 (9): 4–7.
Published: 01 September 2004
... luxuries previously considered mutually exclusive to the payment of low fares. © Emerald Group Publishing Limited 2004 Airlines Budget airlines Cost management Customer service We are often told that before we can run we must learn to walk. That’s sound advice, particularly...
Journal Articles
Strategic Direction (2003) 19 (1): 24–26.
Published: 01 February 2003
... and an entrepreneur respectively) who believe that the concept of customer service should no longer feature in your organizational strategy. © MCB UP Limited 2003 Customer satisfaction Customer service Investment Customer satisfaction is dead. It is no longer important in business – not to the CEO...
Journal Articles
Strategic Direction (2002) 18 (8): 16–18.
Published: 01 September 2002
... and would cost about £155.00 to maintain a year. They also knew they wanted business customers who were cash‐rich but cost‐sensitive. © MCB UP Limited 2002 Customer loyalty Banking United Kingdom Customer satisfaction Customer service When Frontier Bank (not its real name) set up its...

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