... and places the articles in context. Findings Value innovation directly correlates to the creation of new market spaces, and prioritizing customer value and adaptability will generate a competitive advantage to create a unique, valuable and cost-effective firm. Originality/value The briefing saves...

... how they can help them realize their targets and provide evidence in support of such claims. Pricing Customer value Service provision Strategic benchmarking Maximizing the value offered to customers significantly increases the prospects of business success. This is widely...