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Keywords: Cyprus
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Journal Articles
Strategic marketing planning: a critical part of market success: A review of the marketing function of a Cypriot liquid food‐packaging company
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2007) 23 (4): 13–15.
Published: 27 March 2007
... the articles in context. Findings It is no secret that if a company is looking to grow its market share and improve its overall position, the marketing function plays a key role. In this article, a liquid food packing company in Cyprus is analyzed and, through a strategic review, the authors...
