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Keywords: Daimler Chrysler
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (2): 14–17.
Published: 01 March 2002
... the rich and famous – which suggests that the Smart concept has merit, it just needs more time to achieve its potential. © MCB UP Limited 2002 Daimler Chrysler Motor industry Organizational change Senior management Ford Motor Co. Organizational conflict Corporate culture Product quality...
