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Keywords: Dairy products
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (10)
Published: 20 September 2011
...M. Carter © Emerald Group Publishing Limited 2011 --> Advertising Advertising agencies Advertising effectiveness Advertising media Brand management Case studies Dairy products Food industry Marketing models Marketing philosophy Marketing planning Marketing strategy...
Journal Articles
Al‐Marai and the Saudi food industry: The challenges facing a middle‐eastern dairy produce company
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2008) 24 (2): 8–10.
Published: 18 January 2008
... it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2008 Dairy products Marketing strategy Saudi Arabia Al‐Marai's main products are milk, cream, cheese, yoghurt, juices and dairy deserts. The company is constantly attempting to expand its product portfolio...
Journal Articles
Strategic marketing planning: a critical part of market success: A review of the marketing function of a Cypriot liquid food‐packaging company
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2007) 23 (4): 13–15.
Published: 27 March 2007
.... © Emerald Group Publishing Limited 2007 Business environment Marketing planning Management strategy Dairy products Cyprus It is no secret that if a company is looking to grow its market share and improve its overall position, the marketing function plays a key role. In this article...
