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Keywords: Danone
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (9): 28–31.
Published: 12 September 2016
... in this continent too, especially thanks to key factors: a high growing gross domestic product, an emerging middle-class, a high birth rate […] Danone is an interesting case of this phenomenon. The company which is one of the main worldwide player in the food market decided to go into mergers and acquisitions...
