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Keywords: Data insight
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2019) 35 (9): 11–12.
Published: 26 July 2019
... the interrogation of Big Data, and a method of gaining foresight into markets. According to Fahey (2019) , there are typically two reasons for an insight deficit within an organization: Big Data Data analysis Data insight Small data Technical insights Big Data has changed the playing field...
