Keywords: Decision paralysis
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Journal Articles
Strategic Direction (2014) 30 (4): 31–32.
Published: 04 March 2014
... of noes” is integral to a successful strategy, in reducing a customers choices in order to avoid decision paralysis. Originality/value – Utilizes the example of Sheena Iyengar and Mark Lepper's jame experiment, which found that the fewer choices a customer is presented with, the more likely...

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