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Keywords: Delta Airlines
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Journal Articles
Ryanair and Southwest play for higher stakes: New strategies pay dividends for low‐cost airlines
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2003) 19 (5): 29–32.
Published: 01 June 2003
... is the impact of low‐budget airlines. © MCB UP Limited 2003 Airlines Cost reduction Competitive advantage Delta Airlines SkyEurope Ryanair The cornerstone of Delta’s offensive might be the establishment of the company’s own low‐cost airline, built around an extension of Delta Express...
