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Keywords: Design, Innovation
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (1): 5–8.
Published: 02 January 2007
.... The three cases outlined above show different Blue Chips approaching design from three different angles, and this brings together the necessary tensions between design, innovation, loyalty and strategy. At any one time new designers are being put together to address one or perhaps two of these areas...
