... a visitor's aesthetic on-the-street experience, both historically and contemporarily museums have done a solid job of putting cities on the cultural map, which lends them some competitive strength in the ever-revolving global tourism market. This phenomenon is encompassed by the concept of a destination brand...

... format. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Mexico Brand building Tourism Destination brand Sports events Competition between product brands is nothing if not tough. Firms today are forced to invest heavily in marketing and other...