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Keywords: Destination marketing organization
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Journal Articles
A destination worth visiting: Using a destination branding strategy to boost revenue and gain a tourism competitive advantage
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (11): 37–38.
Published: 25 October 2022
... Destination marketing organization Operant resource The global tourism industry has changed significantly since the monetization of social media. The early days of tech giants such as Meta (Facebook), Alphabet (Google and YouTube), Twitter and others, were about connecting people. But the vast amounts...
