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Keywords: Digital
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Journal Articles
Pharmaceutical/high-tech alliances; transforming healthcare?: Digitalization in the healthcare industry
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (12): 43–46.
Published: 09 November 2020
...Laurence Vermeer; Mark Thomas Purpose Digitalization is changing businesses everywhere and the healthcare sector is no exception to this (r)evolution. Yet history teaches us that radical innovation rarely comes from within the industry. Big pharma is a potential victim of this rule. Its leaders...
Journal Articles
Digital disruptions and the elderly – strategic adoptions for marketers
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (5): 1–3.
Published: 25 February 2020
...Munmun Ghosh Purpose The paper discusses the potential of digital influence and the need to integrate technology-based platforms in the lives of older adults. Design/methodology/approach The author adopted “age” as a construct and discussed how the elderly in our society are adapting...
