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Keywords: Digital engagement platform
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2022) 38 (1): 20–21.
Published: 14 December 2021
... messaging Digital engagement platform Social innovation attitude Whilst the use of social media as a tool for marketing has long been understood, not all elements of social media have been fully adopted. Instant messaging, such as through Facebook’s Messenger and WhatsApp, or Tencent’s WeChat, has so...
